We can do end-to-end market research and project management, from helping our clients identify problems, through to delivering business recommendations and solutions.

We design research based on your needs and budget. Some clients want to get in homes, in stores, or do interviews or groups with their consumers. Others want to test ideas, get quantitative statistics to make decisions on various elements of the marketing mix.

We have the largest qualitative database in South Africa, and an online research panel which rewards respondents for participating in market research surveys.

All our respondents have voluntarily joined our database. They have given us a lot of information about themselves. We never buy lists.

Quantitative research gives us the WHAT, Qualitative research gives us the WHY

We help organisations measure and understand customer, employee, brand, and business performance through robust research design and methodology. From questionnaire development and fieldwork to online research and live reporting dashboards, we deliver actionable insights into attitudes, behaviours, perceptions, and performance, helping clients identify opportunities and make informed decisions with confidence.

Market and category understanding
Brand health tracking
Brand audits / brand health checks
Internal stakeholder audits (internal brand reviews)
Customer experience and satisfaction surveys
External stakeholder / brand reputation tracking / brand perception studies
Audience sizing / segmentation & target customer profiling
Concept / innovation testing and Central Location Testing (CLTs)
Product, packaging and price elasticity testing

Qualitative Research Services: B2B & B2C, Online & Face-to-Face

We uncover the deeper “why” behind customer, consumer, and stakeholder thinking, behaviour, and decision-making.

Recruitment for online and face-to-face research
Focus group discussions (online & face-to-face)
In-depth interviews (online, face-to-face & CATI)
Internal stakeholder interviews (IDIs)
Creation of target customer profiles
B2B audiences such as Corporate Investment Bank (CIB), ICT decision-makers, HR and Employee Benefits
External stakeholder interviews
Stakeholder perception work
Customer and consumer immersions
Concept exploration and idea development
Product testing and packaging reviews / feedback
Brand perception work
Creative Brainstorming Workshops with target customers or consumers
Neurological / biological consumer testing (including eye tracking, EEG, heart rate monitoring, etc.)

Client Testimonials

The Brand Surgeon team has been a trusted business partner for the last 5 years. They are professional, meticulous researchers who embrace any challenging brief with creativity and energy. They are also people of character, and it is a pleasure to work with them.

Jani De Kock, First Person Research

Peppercorn continues to partner with The Brand Surgeon on various projects and in particular those niche, hard to find consumers that other recruiters and panel platforms struggle to find. To be able to access a resource that Alison and her team have spent many years building and curating but without the hassle and expense of developing it ourselves is a major benefit, as is The Brand Surgeon’s commitment to quality and general enthusiasm for what they do.

Dana Webster, Peppercorn

I have worked with The Brand Surgeon for many years now, and they never cease to meet my expectations and even go beyond. They have a professional team of recruiters who are always responsive no matter what time of day it is. Their quality of field work cannot be faulted.

I will continue to utilise their professional services and without a doubt would recommend them to potential clients.

Venetia Amato, Venetia Amato Research

In the world of innovation, we often have to move quickly and work with tight deadlines. The Brand Surgeon always deliver for us, which is why we use them time and time again!

Jonathan Fraser, Lucky Beard

We used The Brand Surgeon to conduct some specialised new product healthcare concept testing and we found them excellent, the approach and expertise really made a difference to the outcome.

Craig Taylor, NetcarePlus

Working with The Brand Surgeon is like flying first class. Alison and her team have conducted our recruitment for the past 15 years and we wouldn’t choose anyone else to work with. As specialist qualitative researchers, the quality of our work is dependent on finding the right respondents and The Brand Surgeon are superb at this – the most challenging part of any research project. They are tenacious, committed, professional, tireless and have a remarkable ‘can-do’ attitude. We are always amazed how they manage to keep smiling through the most difficult projects and deliver every time. We love working with them and would have no hesitation in recommending The Brand Surgeon.

Bridget Baalbergen & Sarah Bovim, b2 Insight

Really enjoy working with The Brand Surgeon team over the last 2 years. We worked with them on several projects and always impressed by the level of commitment as well as ensuring that they meet the brief as well as how cost effective they are.

Tammy Darroch, Kellogg’s

The Brand Surgeon team has assisted Spur with great qualitative research for our Kids offering. The team is wonderful to work with, always helpful, accommodating, and willing to go the extra mile.

Melissa Edem, Spur Corporation

I would give a huge recommendation for The Brand Surgeon team, specifically their ability to identify and recruit people in high LSM groups, high net worth individuals and clients. I don’t know if there’s anyone else in the country who can do it. I also believe they have a huge amount of skill in dealing with very complex research requirements and recruitment criteria and they can navigate that very well and manage that entire process. They can deal with very large sample sizes and ensure very low drop-off rates; they are very committed to getting a job done well and on time. Their solutions focused approach to dealing with clients is very much appreciated.

Mark Drummond, Neural Sense

The Brand Surgeon team are world class researchers – I’ve had the pleasure of working with them across a few different clients and across methodologies. They are skilled research designers, moderators and analysts and they’re always open to thinking out of the box to deliver interesting methodologies to explore key questions. They’re passionate, enthusiastic, and super service orientated – focused on delivering those ah-ha insights and fresh recommendations.

Misti Watson, C Suite Africa

The Brand Surgeon has always offered us great support in the recruitment environment. Alison takes on projects with flair and tenacity and communicates project progress well.

She surrounds herself with amazing team members, and all of them are equally professional and great at communicating re hitches on projects.

Because of this, I tend to contract The Brand Surgeon to tackle my more difficult projects and know that they will do their utmost to meet (very difficult!) targets.

Tani Pretorius, Median Co

Action Breaks Silence can only speak highly of The Brand Surgeon team. They are professional, focused, and efficient and work with our team in a harmonious and cohesive way. Alison works closely with us every step of the way and the charity is expertly guided and supported through the processes. The reports and data analytics are of very high quality and add value to our reporting.

Niki Hall-Jones, Action Breaks Silence

Working with The Brand Surgeon is like flying first class. Alison and her team have conducted our recruitment for the past 15 years and we wouldn’t choose anyone else to work with. Since we are specialist qualitative researchers, the quality of our work is dependent on finding the right respondents and The Brand Surgeon are superb at this – the most challenging part of any research project. They are tenacious, committed, professional, tireless and have a remarkable ‘can-do’ attitude. We are always amazed how they manage to keep smiling through the most difficult projects and deliver every time. We love working with them and would have no hesitation in recommending The Brand Surgeon.

Bridget Baalbergen & Sarah Bovim, b2 Insight

Working with Alison and her team is an absolute pleasure. They are always able to respond quickly and meet our specific participant recruitment needs, I would recommend them to anyone!

Wynand McCabe, Lucky Beard

Respondent Recruitment Services (RRS) has had business interaction with The Brand Surgeon for a total of 5 years from 2017. We have used The Brand Surgeon for End-to-End Projects as well as part of project services such as recruiting of projects both big and small.

We have found over the years an unfailing commitment by The Brand Surgeon to a quality of work that is uncompromising. They have strived to deliver an excellent service that is as consistent, as it is excellent. They strive to always deliver quality work, on time and show a flexibility in process that is essential to the Research Industry.

Their staff have always gone way beyond expectations in their delivery and no request is ever too much.

We can only strongly recommend The Brand Surgeon and consider them an asset to our Company, process, and the Research industry.

Diane Byerley, Respondent Recruitment Services

Respondent Reviews

Really organized and go out of their way to keep you updated. Friendly workers and always keep their word when it comes to the survey’s. They do everything very professionally.

Shannon-Lee Wright

I love doing market research events with The Brand Surgeon. The focus groups are always interesting and relevant. The groups are always small and very well organised. They pay very well and on time and it’s really worth participating in the groups. I would definitely recommend The Brand Surgeon.

Nicole W

What a trustworthy platform. Since day one, I’ve never had any problem with The Brand Surgeon. I’ve been answering surveys and they never disappointed me. Sometimes I do surveys that pay a lot of money for about R1200, and they pay in time. If the payment date is the 24th, then exactly the 24th I get my money without any problem with them. I give them 5 stars because they are trustworthy and never disappoint, they pay in time and all your money. I recommend to someone who ever need to make some extra money. He/she can join the platform such an excellent job of what they do to us. The payments are e-wallet, airtime and straight to your bank account

Nsindiso P

I personally think companies benefit a lot from consumer insights given and collected by The Brand Surgeon because their sessions target the correct consumers for companies that will be launching new products and concepts. I remember I once went to one session, the sessions participants in the room came from different backgrounds, it was inclusive, there was equity and diversity as well-meaning everyone was represented amongst different aspects in the country. I think they are one of the leading market research companies in the country.

Anesu W

Great platform. They always delivery what they promised.

Lungile C

I have had an amazing experience with The Brand Surgeon. I got to try out
some premium brand diapers and provide them with my experience as a
mother, and my babies experience using the diapers. I really admired the time
and detail they put into analysing the product, it made me feel great to know
that a company like this exists that is so particular about a consumers experience to ensure we get the best value for our money.

Edwina D

I’ve had several invitations to take part in their survey but unfortunately didn’t qualify. I did my first survey recently and it was nothing short of amazing. I loved their professionalism and friendliness which made me more excited about taking part in that project. My kid also thoroughly enjoyed the experience! Their approach to market research is eloquent, not forceful, and desperate. I enjoyed the mini chats and was glad to have provided my insights! Their clients should be very happy to have them on board! Brilliant team!

Pali M

I had a very good experience with the company, from having a wide range of surveys for different kinds of participant profile. Not to mention the quick payment after you have done the survey and their payments are good and reasonable. This company is very quick to respond when you enquire. I can definitely recommend The Brand Surgeon.

Nosiphokazi S

Wow! I messed up and gave my wrong bank details for a survey, my mistake. I emailed them and they replied promptly and then followed up with two calls and confirmed all in order. Wow! Really going the extra mile for my own error.

Paul R

Absolutely legit research company. Amazing team as well.

Lindiwe L

I have been with brand surgeon for almost 5 years and every time a participate in their surveys, I enjoy as they are professional and they do pay in time, no need to do follow up. Thank you Brand Surgeon.

Lizzie M

The Brand Surgeon surveys. I love them so much; their surveys are interesting and have good rewards. I would recommend them to others. This is a survey site that you can earn money for completing surveys. They are quick, fun, and easy to do. This is a great way for a side income. I love The Brand Surgeon.

Seipati M

Companies using The Brand Surgeon really get the best ROI on their products & services because the guys know the right people for the right market research and insights. Their platform will expand and enhance your knowledge, they are very interactive Lol even if you are an introvert, you gonna have something to say with the kind of fun that is had in those sessions.

Esau S

There are many research companies that promise people rewards after completing surveys, but many do not come back to fulfil their promises. The Brand Surgeon is one Marketing/Research companies that are trustworthy and reliable. When they promise a reward, they deliver on it. Well done to them.

Puisano P

An extremely pleasant experience working with The Brand Surgeon, and an
extremely trustworthy team. Everything is thoroughly explained, and a friendly
helpful team is always available to answer any questions. The team is very
transparent and there are no hidden agendas. Payments were done on time as
promised. And the team is always in communication with you. Responses to
questions are quick. An absolute pleasure working with them.

Terry-Anne Gordon

I have done 2 or 3 surveys with The Brand Surgeon and they do not give the runner arounds with regards to the payment. The surveys are always interesting to do, especially online or via Zoom. I would recommend it anytime of the day. Keep up the good work. I hope to do more surveys in the near future.

Masechaba K

My experience with The Brand Surgeon was really pleasant. I was called by one of their team explaining in detail what the focus group I was participating in about. A friendly and guiding conversation made the entire experience wholesome. They stayed in contact with me and kept communication till the very end when I received my incentive for assisting with their project. They really are caring and would recommend them to anyone willing to share their opinion with them!

Brandon N

See More Respondent Reviews

Contact Us

Get a Quote

Join For Free

Respondent Enquiries

Send our team an email at surveys@thebrandsurgeon.co.za

We are a small team, so please allow us 3-5 business days to respond. Please be assured that any enquiries raised will only be dealt with by The Brand Surgeon staff, and that none of your personal details will be shared with any third parties.

Business Enquiries

Email alison@thebrandsurgeon.co.za

Get in touch to find out more about our bespoke research solutions, fieldwork capabilities, and how we can help
you.