For a more info or a quote email: alison@thebrandsurgeon.co.za or call 0827726765
Market Research Viewing Rooms
In August 2017, the Brand Surgeon opened 3 market research viewing rooms as well as training and conferencing facilities in Sunninghill, Sandton . Please click www.realliferooms.co.za to see our fantastic facilities
End to end Qualitative Market Research or any elements of the process
- identification of consumer problem / hypothesis
- development of Methodology (not everyone has the budget to do everything)
- writing up recruitment questionnaire, schedule and discussion documents
- research project management (recruitment, incentives, hosting, groups, note taking, recording, filming etc.)
- transcribing, coding, analysis and report writing
Online Surveys
- Fast and more cost effective
- develop online surveys (on our Project Management System)
- results in Excel format with demographics & consumer responses already inputted and formatted
Market Research Recruitment
- 20 000 respondents on our database (taken 10 years to build as we do not buy lists -every respondent has asked to come onto our system)
- Respondents are all over SA but slanted towards – Gauteng, Tswane, Durban, Cape Town & Polokwane
- The Brand Surgeon was part of the team which wrote SAMRA’s Research Recruiters guidelines and set up SAMRAs Recruiters Interest Group
Consultancy
- Our passion is to help companies (especially SME’s) understand their brands better, understand their consumers better and focus on a few key marketing
- Depending on the need, we do: Brand Strategy Sessions / Development, Consumer Insights, Consumer Journey, Innovation / New idea Evaluation
