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The Brand Surgeon Team



The Real Life Rooms Team is headed up by Alison Steven, B.Comm Industrial Psych & Marketing (Wits); Honours in International Marketing (Unisa).


She was a Marketing Manager at Unilever on their Graduate Program before moving to the UK where she worked for worked for Pepsi/ pizza Hut in New Product Development and product launches.


She then moved to be Head of Marketing for Pret A Manager UK, a top 100 company in the United Kingdom.


She has been running The Brand Surgeon in the UK and South Africa for over a decade. She has developed a large database and project management system for respondents and is highly respected as one of the top recruiters in the Industry.


She is also part of a global team who run the a “Marketing for Non-marketers” programs across all Africa for one of the largest Telecomms clients – she absolutely loves this, especially Kenya and Ghana!


Alison’s key strengths are her incredible years of experience as well as her leadership ability. Her passion is her Interns who she rigorously mentors from previously disadvantaged to future incredibly advantaged managers & has a testimony of many Interns who are thriving in corporates/ their own companies and life in general! She also loves helping brands understand their identity/ essence/ purpose and then uncovering the keys to better meet consumer’s needs.




Ignetius hails from Tzaneen and is an industrious, entrepreneurial and vision driven individual. He holds a BSc (Hon) Mining Engineering from Wits University. He has tried his hand at running his 3D printing solutions business and says he learned many things NOT to do in a startup – but we so celebrate that he did this!


He’s also worked as an operations manager, a business analyst for a small enterprise before joining the Brand Surgeon Team as a Manager.


Ignetius is a natural leader – warm, calm but able to challenge and bring ideas to the table– he is a collaborative team player and an absolute delight to work with. He is hard working, reliable and tenacious, even when the task is challenging.


He cares about others and has a desire to bring social justice to others – he is someone who will stand up for others… we like that!



Jack hails from Alexandra township and is a super smart and hardworking young man. He studied a 3-year IT Diploma at Richfield Institute. After graduation, he worked for Woolies as a store assistant and as a call centre agent selling insurances before we nabbed him onto our team. He is an incredibly hard worker and to provide for this small family even more, he also works as a part time hardware and software technician.


He is our go to guy for all technical queries in the business- he is an absolute wizz at admin and we are so glad we took a chance on this gem of a man!



Brendan Bokaba is an inspirational 20-year-old who was a member of our Real Life community and who we employed after some particularly challenging circumstances.  What a great decision that was – although Brendon has not had the opportunity thus far to study post his matric, this has not stopped him from pursuing his dreams.


Talking and learning from people of all ages is what drives Brendan and he is the most natural Networker in our team – clients and respondents love Brendon! He believes that ‘it’s not about where you’re from but where you are going” that counts & we just know he will be a success in life!



Elina Dube (her name means a “zebra” in Zulu) is such an impressive young lady – she has overcome the loss of both parents at a young age and just blew us away by her maturity and determination. Her humble beginnings and the willingness to take responsibility to raise two younger siblings indicated that this was a treasure waiting to be unwrapped and grown.


She is a solid member of her Tembisa community and local church. Elina is determined and quiet and capable and grows every day that she is with our team. She believes in changing society for the better for the next generation. She is a smart worker and we know that this step in her journey will change her and her family’s life for good!



Fadzi is a well-spoken and poised young lady who is working for us and studying at Unisa towards an Internal Auditing degree. She is driven and self-motivated and she loves to learn new things. She is humble and takes feedback and is always keen to learn. Although she’s just starting out, we think she’s going to do brilliantly because she is ready to tackle every challenge and project given to her.